Cookies Policy

Xscores, our service providers and advertising partners use cookies and tracking technologies on our websites and mobile apps ("online services") to enable us to analyse use of our online services, to improve and personalise your experience of our services and to serve advertising which, on some services, may be tailored to you based on your browsing behaviour and other data held about you.

Xscores fully respects your right to privacy and we aim to be transparent at all times about when, how and why data about you and your browsing behaviours may be used in connection with our services. We are committed to using cookies and tracking technologies fairly and in accordance with your privacy rights. This policy describes:

(a) What are cookies and online tracking technologies;

(b) How we use cookies;

(c) Analytics in our services;

(d) Advertising in our services.

To find out more about how Xscores protect your privacy please read our Privacy Policy.

1. What are cookies and tracking technologies

"Web Browser Cookies"

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what's in your favourite countries or competitions, your preference regarding push notification in our apps, to remember your other preferences and settings, to analyse how the site is used by you, and to serve advertising to you.

Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organisation providing services to that website, such as an analytics company or advertising network (a "third party cookie"). They will either be stored for the duration of your visit (a "session cookie") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a "persistent cookie").

"Tracking technologies: web beacons/GIFs, page tags, script"

Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyse and improve their services and to target advertising based on your browsing behaviour and interests.

"Tracking via mobile apps"

When you use our mobile apps we may record unique identifiers associated with your device (such as the device ID, IP address, MAC address or IMEI number), your activity within the app and your network location. This information may be used to analyse and improve our services and, for apps supported by advertising, to serve advertising to you.

2. How we use cookies on our website and mobile apps

We use cookies and tracking technologies for a variety of reasons such as to enable us to recognise when you have logged in, to improve your experience of the services and to deliver advertising:

(a) Strictly Necessary Purposes: to keep you logged in, to facilitate your settings and preferences, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity;

(b) Functionality Purposes: to remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to login each time you visit, to remember your favourite countries or competitions;

(c) Analytics and Performance-Related Purposes: to record what you like and don't like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data and code which is embedded on our website;

(d) Advertising Purposes: our websites and mobile apps contain advertising. Cookies and tracking technologies may sometimes be used to deliver advertising and marketing messages relevant to you - a common practice across the internet and known as online behavioural advertising.

3. Analytics in our services

At our websites and apps we use Google Analytics, and other similar services, to collect statistical information about how our websites are used. They use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website. On some services we also use Google Demographics and Interests data gathered via the Google DoubleClick cookie. We only use this data in aggregate form and we do not merge it with any other data, however it is important to note that these reports are derived from Google's (third party) DoubleClick cookie and device identifiers, which are also used for advertising.

These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximise compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor our services accordingly.

4. Advertising in our services

Our websites and apps carry targeted or behavioural advertising, as well as non-targeted advertising, which helps us to pay for the delivery of these services to you. Our advertising partners use cookies accompanying the adverts to enable them and their advertisers to monitor the effectiveness of their ads (e.g., by using statistical analysis cookies).

We may also use cookies and your IP address to discover general information about which pages on our sites you visit and the country, city or region in which you are located. We sometimes combine this with information provided to us by third parties, together this information enables you to be grouped with other people with similar interests and places you in a market segment, such as "sports", "soccer", etc., We may then display advertisements which we believe people in your market segment will find relevant. We believe this makes the advertising more interesting and useful to you.

We may also allow advertisers to use their own marketing data to target advertising campaigns on our websites and apps and as a result you may see advertising based upon website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advert to you on our website. This information is not shared with us and we do not share information with the advertiser about your browsing of our website.

It is important to note that at no time do we or our advertising partners attempt to identify you individually nor do we create a profile of you for the purposes of delivering advertising. We are committed to following best practice in our use of online behavioural targeting technology and we, at all times fully comply with applicable regulatory frameworks, such as that of the European Digital Advertising Alliance. For more information please visit https://www.youronlinechoices.com/

5. Managing cookies and "opting out"

"Opting out of Analytics Cookies"

To find out more about the analytics services used on our websites and to opt-out please visit:

Google Analytics - support.google.com/analytics/answer/6004245

"Opting out of Advertising Cookies"

The list below shows the main associations that represent the advertising networks allowed on our web sites and apps. You can visit their websites to opt out of all cookies served by their members and they will explain what happens as a result of opting out. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes. Please note that you will still see adverts, they just won't be tailored to your interests.

Digital Advertising Alliance (DAA) - https://www.aboutads.info/choices

European Digital Advertising Alliance (EDDA) - https://www.youronlinechoices.com

Network Advertising Initiative (NAI) - https://www.networkadvertising.org/choices

Digital Advertising Alliance Canada (DAAC) - https://www.youradchoices.ca/choices/

"Managing cookies and local storage on your device"

Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. If you choose not to receive cookies at any time, our web sites may not function properly and certain services will not be provided. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or follow the instructions provided at: https://www.allaboutcookies.org/manage-cookies/, which provides information for the most common browsers.

"The "Do Not Track" (DNT) function on your web browser"

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies.

Contact us

If you have any questions or concerns about Xscores, use of cookies and other tracking technologies please email us at: freelivescores@xscores.com.

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